Recommend to a friend? I probably wouldnвЂ™t recommend this product to a friend, but I do appreciate CrystalвЂ™s heritage as an original natural deodorant. It lasted for about six hours, and then my mom told me I smelled. It pleasantly glided over my skin, making it a cinch to quickly use.Д®fficacy: In my case, the вЂњ24 hourвЂќ call-out on the front of the package wasnвЂ™t accurate. While the Lavender & White Tea scent sounded wonderful, it smelled more saccharine than floral.Д®xperience: The texture is similar to a firm gel, which left no flakes or white streaks on my clothing. ItвЂ™s made without aluminum, chlorohydrate, parabens, zirconium or artificial dyes-ingredients often found in conventional products. Here, we review seven deodorants-so you donвЂ™t have to.Д¬rystal Invisible Solid Deodorant Lavender & White TeaДЇrom the makers of the classic aluminum-free deodorant (itвЂ™s also available in a chunky вЂњcrystalвЂќ form) comes this redesigned product in a stick. A few editors on the New Hope Network content team have spent the last month experimenting with both new and legacy natural brands to determine which ones come out on top.

That said, some natural deodorants do limit B.O. вЂњAnd perhaps the greatest breath of fresh air (yes, itвЂ™s safe to take a nice big inhale) has been in the form of high-performance deodorants that are proving skeptics wrong and delivering seriously satisfying results-all with safe and effective ingredients.вЂќ вЂњWould those plant-based deodorants ward off the stench? In recent years, formulators have worked hard to ensure the answer to this question posed by consumers and retailers would be a resounding вЂyes,вЂ™вЂќ Rubino explains. Such deodorants are successfully squashing consumer skepticism about efficacy, which is pushing the entire natural beauty and body category forward, says Jessica Rubino, New Hope NetworkвЂ™s in-house personal care expert. While we in Birkenstock-wearing Boulder are no strangers to trying uber-natural deodorants (or, ahem, none at all), in order for most consumers to truly make a switch to natural, products must mimic conventional options and actually work. Sometimes, natural deodorants appeared in odd formats, such as in a tub rather than a stick, rendering would-be shoppers frightened away by the prospect of using their hand to smear an oily substance into their moist pits. But sales were stagnant products were unexciting.

Natural deodorants arenвЂ™t exactly new-they have been available in natural products stores for decades. Unilever recently acquired SchmidtвЂ™s, a product conceptualized and crafted by founder Jaime Schmidt in her kitchen, and in November, P&G acquired Native, a brand that is available via online purchasing only and has accrued a cult-like following. That, and the fact that conventional personal care conglomerates such as P&G, owners of Secret and Old Spice, and Unilever, owners of Dove, Degree and the unofficial scent of teenage boys, Axe, are acquiring natural deodorant brands in droves. When Vogue publishes an article outlining the 10 chicest aluminum-free deodorants, you know youвЂ™ve got a trend on your hands.

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